Shorpy!

[Whitehouse]

A Goebel beer horse and tender combo. It looks like this was more of a ceremonial drive than an actual delivery to a customer. The cars are way too modern for a horse drawn era.


Here's another picture. These were shot in 1937.



Same picture as posted in the message above. A bit wider. [[From the LOC.)


Another view of the brewery. This is on the opposite side of the street. See the crest in the wall in both pictures. Amazing to see how the lenses morphed the buildings as if to let them look taller than they were. [[From the LOC.)

Goebel Beer Wikipedia. Defunct since 2005.

If I google the location it brings me to 300 Riverdrive, the Stroh facility, and the parent of Goebel. Also the UAW local 7777 there.

The Goebel Brewing Co., circa 1905.

http://www.shorpy.com/node/9121?size=_original

Where is this? Is this the site of the surviving buildings on Rivard & Maple?

Brewster rides again!!

That looks like Stroh's Icecream, also a vacated lot. Google forgot to black out the information on the fence. The property was for sale back then. I don't know anything about the current situation.

From Wikipedia:

In the early 1980s, Stroh's built a new ice cream production facility on Maple Street in Detroit, right down the road from its main brewery, which was demolished in 1985. Stroh's sold the facility in 1989 as a part of corporate restructuring at Stroh's. Stroh's Brewing Company was purchased by Pabst Brewing Company and the Miller Brewing Company in 1999 and moved from Detroit to Milwaukee, WI. Stroh's Ice Cream was run by Melody Farms for several years, all the time keeping the Stroh's name, until that company was purchased by Dean Foods in 2005.[1]

And:

In 1964 the company made its first move toward expansion when it bought the Goebel Brewing Company, a rival across the street.

So is the Shorpy picture a view looking into Rivard Street into the distance?