Quote Originally Posted by Dbest View Post
...When Chicago Theater ownership renovated their marquee they could have easily gone to LED readers. They didn't. It would have looked pretty tacky had they done it.
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Probably not a voluntary 'preservation' -- probably required by some agency or preservation authority. Chicago, now they have rules!

Speaking of rules, I recall that in the 80s, theatres in Chicago were not allowed to change their own marquee letters. Had to be done by White Way signs. Sort of like you have to hire certain trash hauling firms.

Downside -- cost a fortune to change your marquee. Upside -- every Chicago marquee was set by union sign men who did an excellent job. Have you ever seen a Chicago marquee that didn't look perfect?