We hear a lot about rebranding, so does re-re-naming the Pontch the Fort Pontchartrain Hotel make it retro-branding? Even though nothing is changing, other than the name, I like the move for the historical nod and find it an improvement over the generic Crowne Plaza that has about as much charm as the name Motel 6. Thoughts?

https://www.crainsdetroit.com/real-e...-pontchartrain