Interesting history of other rich guys trying to invent community. A little rough on Gilbert at the start.

Dan Gilbert made his $4.2 billion fortune in one of America’s most reviled industries: Mortgage lending. In 2008, as bankruptcies and foreclosures surged across the United States, Mr. Gilbert’s company, Quicken Loans, actually saw its profitability reach peak levels.

He also owns the Cleveland Cavaliers, and during the 2011 NBA lockout was among a small group of hardliners reportedly prolonging the dispute by opposing a more generous revenue-sharing deal with players.