Tomayto, tomahto. Generally, any large gift to a non-profit in support of capital needs may include naming, and might be negotiated based on the size of the gift. If they were smart, they worked out the naming issue in advance with Mr. White, and included specifics as to how long the name would be in place. Two observations, while $142,000 is a fantastic gift, it is IMHO rather small to get your name on a very significant part of the building. As such, should the Mason's decide to run a formal fundraising campaign, complete with naming opportunities, they have set a low standard for future gifts.
Bookmarks