Well since we're not trying to sell newspapers, catchy titles intended to pique your interest... and then you click on it, only to find it's either something insipid or something you could care less about... I find those annoying. And often times I skip over ambiguous topics that would otherwise interest me had the OP given some indication what it's about.
So for me trickery = waste of time. But that's just my opinion, others don't feel the same way.
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