Why is it "embarrassing" to not spend your time-limited life rooting for a bunch of overpaid sports figures? Maybe people have better things to do than spend three hours a day watching some dudes hit a ball with a stick.
Places like San Diego and the like have lots of transplants, tons of outdoor activities, year-round nice weather, and a more low-key vibe. There's no reason they should be "embarrassed" if they don't get all emotionally attached to a bunch of whiny rental athletes who have no tangential link to their host cities outside their paycheck.
Case in point, per your link, highest TV ratings are in KC, a place with crappy weather and little to do. Lowest TV ratings are in LA, a place with wonderful weather and tons to do. I doubt the people having fun in LA are crying that they aren't plopped in front a TV all day.
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