Ally seems to be a "jack of all trades and a master of none". A very large bank no doubt and well diversified from the GMAC days, but I doubt many think of them when it comes to "the company" to use for any given financial need.

Savings? Chase, B of A, Citi
Investing? Fidelity, Schwab, Morgan Stanley
Mortgage? Rocket, Wells, Loan Depot
Personal Loans? Lightstream, SoFi, Marcus

Maybe there are people out there with Ally at the top of these lists but I bet they are few and far between considering they're such an also-ran even in their home town.

Just by the questions posed by the OP it sounds like they are in need of a whole new marketing dept.