Anecdotes like this are ironically the best advertising for ad blockers. It's not the first time advertisers have undermined their own business.
I recall an extremely popular but now defunct gaming website where rogue ads would completely occlude the game window — which was the only reason anyone would go there in the first place. Did I mention they went defunct?
Someone here recently recommended Outline.com. It's worth bookmarking and is surprisingly simple. It's not a permanent ad blocker. It works on one webpage at a time.
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