Never?
If the video referred to the early 70's, no.
Let's go back to two decades in the early 20th c. I'd say it was entirely possible.
Somewhere in Lee Iacocca's autobiography is a snide description of Henry Ford II's management of the building of the Renaissance Center, with a phrase along the lines of, "The symbol of this project should have been a twisted arm." The price of continuing to do business with Ford Motor was to buy a share of the Ren Cen.
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