It's funny how tastes change. I remember well the emergence of the light beer, but had no idea that the groundswell was powerful enough to tank an entire company that ignored it.

Maybe I'm in the minority, but I rarely drink light beer myself, and most of those I hang with despise the stuff. If I'm going to cut calories, a good brew is the last place I'm going to look.

And as for the beer market, the popularity and proliferation of craft beers would seem to have changed the dynamics of the market too. I still know people who drink Bud and Bud-lite, but I see a whole lot more Bell's, Fat Bastards, etc on the shelves and at parties.