There are plenty of people who live outside of a walkable distance, such as in Midtown, who would consider joining this gym if there is an option for parking. Plus many members of FitnessWorks in New Center are dissatisfied, particularly the hours, and would look elsewhere.
This is a huge additional market for them, which is why it is in their best interest to look into making a deal with a local garage.
That is nothing like opening up a strip mall gym in Livonia.
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