Um, lawyers don't get to "make out" by convincing the guy sitting on his couch that he is injured. At some point you're also going to have to convince a judge and then a jury. That's usually more difficult to fake, what with the evidence and all [[not to mention the Engler-appointed appellate judiciary that works for the insurance industry).
As for the advertising question, the Bernsteins seem to be pretty ubiquitous. I wouldn't be surprised if they do target lower-income folks in general, but his ads are everywhere nowadays. They're a big sponsor of Tigers telecasts, for example.
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