Ford to rename the Lincoln brand?

**Detroitnerd** · October-31-12, 02:26 PM

Originally Posted by iheartthed

You'd think Ford learned their lesson the last time they tried this gimmick. Don't they remember how much of a fail changing the Taurus to 500 and back to the Taurus was?

This is how marketing firms make their nut: Proposing bold, stupid decisions.

Why don't they try something edgy. I'd like to get behind the wheel of a 2014 4-door J. W. Booth sedan.

**Honky Tonk** · October-31-12, 02:27 PM

Originally Posted by Detroitnerd

This is how marketing firms make their nut: Proposing bold, stupid decisions.

Why don't they try something edgy. I'd like to get behind the wheel of a 2014 4-door J. W. Booth sedan.

That idea was shot down.