Quote Originally Posted by mallory View Post
There's a really good name that they could use: Mercury! Sorry, but Lincolns right now are the ugliest American cars on the road. The more they try and compete with Cadillac the uglier their cars get.
I agree that Lincolns are pretty ugly right now. I think the most important thing is that Ford build a quality, attractive product. Changing the name might be in order, but unless the product is there, they will not attract long-term customers.