The Northeast is basically target VW territory.
European car companies have their highest market share in the Northeast U.S., which is why many have their North American HQ there.
In contrast, Japanese car companies have their highest market share in the West, which is why many have their North American HQ there.
It's lessened from past years, but there's still a bit of a regional stigma for those of us who drive a non Big Three vehicle in Metro Detroit.
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