So what exactly did your friend hate about the Raw Cafe? Maybe it was just something they ordered that they didn't care for? If you're a foodie, if you care about your health, if you value nutrition, if you've watched the documentary Food, Inc. and actually appreciated it, i'd say you are likely to eat at the Raw Cafe and to continue to patronize it. I ate there once and had a very good veggie wrap. It's a bit expensive, but to me good, healthful food is completely worth the extra expense. The place is very nice and the owner is very friendly and welcoming. I hope the Raw Cafe can prosper in midtown.