The great people of America are fantastic at apathy, except when it involves reality television, movie stars with addiction problems, or football. If you tried to gauge the importance of issues and act accordingly based on public outcry, well, I'd hate to see what our priorities would look like.
Most people also don't care about the national power grid either, but it is still important. Hell, people don't even care about the wars since there isn't a draft anymore, but it is still something somebody needs to care about.
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