More: Why the BP Disaster Threatens to Expose Fox News' Insanity to Its Right-Wing Audience.

My theory is that there's a limit to how much success can be had by merely lying all the time. The problem is that once the limit is reached, there's no way to repair the self-inflicted damage short of rebranding -- like a snake shedding its skin.

I mean, who really wants to continue listening to a habitual liar after they've been exposed too many times? Time for a new sockpuppet, guys.