Just heard this this morning:
Southfield ad agency Doner says it lost Mazda account
By Bill Shea
Southfield-based advertising agency Doner said today it has lost the Mazda account, which is 20 percent of the firm’s business.
The North American account is believed to be worth about $150 million.
The account has been in play for several months, and it’s unclear if Doner was eliminated from the process or if a new agency of record has been named.
A Mazda spokeswoman said she was unaware of Doner’s statement this morning, and was planning to put together an announcement.
The independent agency, which is officially W.B. Doner & Co. but does business as Doner, has had the account since 1997 and developed the Japanese automaker’s well-known “Zoom Zoom” campaign.
http://www.crainsdetroit.com/article...FREE/100629996
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