I can see sports venues being named after famous sports players but we have a bridge and a highway named after famous local sports players and probably 90 % of the people that use them do not have a clue about who the person actually was.

Name something like a library is understandable,an institution of learning etc aspect ,but a bridge that people drive over,spill oil and get into accidents?

With the projected traffic of 6 cars a day going over the bridge,that’s 6 people a day that will be running over poor Gordie not even knowing he was a famous soccer player.