They probably go by word of mouth hoping that the word would get out without those shop spending money on flyers or electronic advertisements. There is a boutique named "The Black Dress" in the midtown area on Canfield off of Woodward. The owner was wondering why business is real slow and no one seem to know she exists. I had told her to put a 2 to 4ft sidewalk billboard on the corner of Woodward and Canfield with an arrow pointing to where your store is at. People will come to your place of business.
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