Quote Originally Posted by erikd View Post
I know that we are basically on the same page here, but I don't think that my local grocers and retailers are really failing on signage or promotion. If you go past University Foods, Food Pride, Busy Bee, etc, you will see the signage and know what it is. The only problem is the people who expect every grocery store or hardware store to be some mega-chain like Wal Mart or Lowes. The local independent stores rely on word of mouth promotion and support from the community.
They probably go by word of mouth hoping that the word would get out without those shop spending money on flyers or electronic advertisements. There is a boutique named "The Black Dress" in the midtown area on Canfield off of Woodward. The owner was wondering why business is real slow and no one seem to know she exists. I had told her to put a 2 to 4ft sidewalk billboard on the corner of Woodward and Canfield with an arrow pointing to where your store is at. People will come to your place of business.