Ok...do some people here need the reality check that Cadillac Mall was never built? Sorry, there is not a shopping district downtown in which one can place this "Detroit Shoppe". Somerset Collection on the other hand is probably one of the most visited malls in the area due us, Canucks, Ohioans, outstaters, and other visitors. I'm pretty sure there are a couple of Pure Detroit stores located in downtown which serve the downtown core for visitors there. However, this store has been placed where the people are. The people en masse are not downtown shopping, they are at the malls.

I do understand the irony, though. And, one would think that Somerset is more haute than to have a temporary store, which is why I'm suspicious about that.