From the New Republic:
Liberals Have a Marketing Problem: They Haven't Learned to Build Their BrandI personally think that the biggest problem facing incumbent Democrats has a lot more to do with their product - a recent legislative record that is deeply unpopular with the electorate, particularly given the results - or lack thereof - heading into the mid-term elections.
By Sara Robinson
Building the Progressive Brand
Every American over the age of ten knows what the GOP and the conservative movement stand for. Sing it with me now: low taxes, small government, strong defense, traditional families. See? You know the tune, and the harmony line, too.
OK, now: What do Democrats and progressives stand for?
Take your time. It's a tough question.
Give up? So have most progressives. Even the movement's most deeply committed members often have a hard time answering this one.
And that's a problem. Specifically, it's a branding problem..........
However, I do think the author asks some fair questions:
- What do Democrats/liberals/progressives stand for?
- What are the core values that are inherent to the Democrat/liberal/progressive"brand"?
Bookmarks