Gilbert spent a full day teaching 200 new hires about the "Isms," 18 guiding philosophies embraced by Quicken and its family of companies...

"Opportunities for us to make a difference are everywhere, and usually they're found in the little things," reads the employee handbook on Isms. "Everything we do matters."

From The Detroit News: http://www.detnews.com/article/20100...#ixzz0LVAhVVtH