Just heard this this morning:

Southfield ad agency Doner says it lost Mazda account

By Bill Shea
Southfield-based advertising agency Doner said today it has lost the Mazda account, which is 20 percent of the firm’s business.

The North American account is believed to be worth about $150 million.

The account has been in play for several months, and it’s unclear if Doner was eliminated from the process or if a new agency of record has been named.

A Mazda spokeswoman said she was unaware of Doner’s statement this morning, and was planning to put together an announcement.

The independent agency, which is officially W.B. Doner & Co. but does business as Doner, has had the account since 1997 and developed the Japanese automaker’s well-known “Zoom Zoom” campaign.


http://www.crainsdetroit.com/article...FREE/100629996