I keep hearing and reading that new urbanists did well because they didn't reject the car, they just disciplined it. With that in mind;

Why don't we have a parking tax in this city? Or, maybe at least a surface lot tax for all un-landscaped surface parking lots. These lots have a negative impact on the city, cost millions in tax dollars over time, can be an eyesore, reduce foot traffic [[vitality), and are often viewed as more valuable than buildings or parks.

Many other cities have actually done this with their stadium and theater districts. Sandusky, Ohio has a huge tax for parking at their amusement parks and hotels [[all viewed as a hidden tax on tourism), as do several cities in California. I can't imagine that many people not going to games or concerts because of a slight increase in surface lot fees. It could be tied in with income for pay lots or garages and landscaped lots, or free lots could be exempt.