Quality is generally measured over time as a car is being used, not while it is sitting in an auto show display. Auto shows are more focused on the superficial, aesthetic design of new cars and concept cars.
But I do agree that the Big3 should have a better way of measuring quality and customer satisfaction. I don't think that simply counting how many cars are sold or not sold is the best way to determine what needs to be approved. It seems to me the current philosophy is "Let's throw a bunch of cars on the market and hope one of them will be a big seller" instead of "Let's see what the customers like and dislike about each car and try to improve upon the same model in the future".
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