Assuming there's new product in the pipeline, I don't think the overall plan is that bad of an idea. The company has a bit of a Mercury problem with Chrysler, in that except for the 300, it's hard to tell Dodge and Chrysler aparr, and if they're going to sell them out of the same dealership consumers better be able to tell the difference between an Avenger and a Sebring.

Dodge has it's own problems in that it's almost a truck line. By separating Ram from Dodge, the company is trying to reestablish the Dodge brand's automobile line separate from trucks. Ram is a decent name for the truck line, and at least in part, pulls it away as a product from Dodge cars.