Can one blame them?

"Fox, which aired the game last year, asked between $6 million and $7 million for a 30-second spot, according to Variety. Fox reportedly had sold nearly all of its spots by September with several topping $7 million, Variety reported.Ford Motor Co. hasn't advertised during the game for years...

https://www.freep.com/story/money/ca...s/72123800007/