Fun story:
A few years ago Katy Perry tweeted out a picture of a cartoon frog as a meme. The originator of the meme, a forum on a nearly-anything-goes anonymous website called 4chan, didn't take too kindly to a big-time celebrity's publicist using "their" meme pics to score cool points with the internet kids.
So, they ginned up a bunch of posts trying to make it look like the frog was a symbol of a, ah, particularly hated group of youth enthusiasts. They tried retweeting these to various news organizations and the news organizations pretty much ignored them.
Round two was to make it look like the cartoon frog was the new symbol of neo-fascists, and the media jumped *right* on it. "Katy Perry Tweets Symbol of Anti-Semitism" were the headlines if I recall right.
Point being, if you don't particularly like someone, and want to get a picture of their house in the news in a rather negative light, this is a particularly effective way of doing it.
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