Henry Payne’s essay in Wednesday’s Detroit News presented information about the new firms that are entering the truck market.
Atlis – based in Phoenix, assembly plant unknown
Bollinger – based in Oak Park, assembly plant unknown
Lordstown – based in Lordstown with plant there
Nikola – based in Phoenix, assembly plant unknown
Rivian – based in Plymouth, assembly plant in Normal
Tesla – based in Palo Alto building plant near Austin

Apparently, these firms has successfully acquired capital but they do not all have assembly plants, distribution networks or dealers across the county. How many will be producing trucks in six years?


After World War II, several new companies sought to produce automobiles. Some of them got started but all of them were out of business by the end of the 1960. I list the firm, their location, the number of vehicles produced and their final year of production:
Kaiser-Frazer – Willow Run 760,000 - 1955
Crosley – Cincinnati 84,000 - 1952
King Midget Athens, Ohio 5,000 1969
Playboy Buffalo 99 1957
Tucker Ypsi & Chicago 52 1948

Will any of the new truck firms have great success?