How will Ford survive and profit in the disruptive and rapidly transforming mobility arena and move beyond being a “pickup maker with a sports car”?

Ford has recently taken several dramatic steps that question the very essence of what the company is and will become. Some examples…

The acquisition of the Michigan Central Station and the move of its edgy mobility efforts [autonomous, electric, data aggregation, ride-sharing] to Corktown has put an exclamation point on the company’s redirection intent.

On the sharing end, Ford recently acquired scooter-share provider Spin.
https://www.freep.com/story/money/ca...et/1924303002/
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On the data end we have this:
https://freep-mi.newsmemory.com/publ...reid=4d6a81156
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And today? How about getting into the delivery business as Walmart’s provider?
https://www.freep.com/story/money/ca...ct/1992470002/
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What’s your opinion? Do you think this will work or will it lead to loss of focus and scattered distraction, reminiscent of when Ford acquired Volvo and Jaguar? Any Ford employees out there?


Personally, I like it a lot and for the good of all Detroit I hope it works.