Even the "diamond club" could be had for less.
Lifetime isn't all higher-income people. It's generally people who are into working out. Michigan winters suck, so you generally need a good gym to stay in shape-year round.
And it's not like $80 a month is that crazy. Lots of people spend like $250 a month on cable/internet. Have a kid? You could spend that much on daycare in one day.
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