Quote Originally Posted by Olddetroiter View Post
I think this was a class act, but I'm wondering if it might backfire. How many people who don't know Mr. Illitch provided the advertising for free will castigate the Big 3 for 'expensive advertising' when they are in such financial straights.
I don't anticipate that being an issue. Advertising is a business expense and it's not as if these are overpriced Super bowl ads.

I also like the idea of locally based businesses visibly supporting each other [[and thought Ford lighting their HQ to recognize GM's 100th was especially way cool).