WOW air, an ultra low cost airline just announced they are adding DTW to their network in Spring 2018.

WOW is based in Iceland, and their network model is to have all US and Canadian flights connect in their Iceland hub, with other WOW flights to European airports. In essence, they provide a cheap way to get to Europe or Iceland.

It's business model is similar to Spirit Airlines in offering very low fares, and charging fees for just about everything else [[seat selection, carry on bags, food and drink, etc). Unlike Delta which caters more toward business travelers, airlines like WOW cater to the more budget conscious tourist market in providing a no frills and lower cost air service across the pond.

Excited to see them add DTW!