I don't expect many "hipsters". Maybe a few new to the area, before they find a more permanent abode. I'm pretty sure the market for these will be mostly local companies for corporate apartments. Executives who live far out in the sticks but sometimes work long hours downtown may also be interested. Perhaps a few AirBnB "entrepreneurs" -- if they can get away with it. $731 / month is a whole lot cheaper than a hotel for an extended stay, 300 ft2 is an average sized hotel room, and a lot of people want the convenience of a kitchen and the freedom of a private apartment.
Two of my friends were separately sent to Detroit on business and both were put up in the Ren Cen. Three week nights at the Marriott run more than an entire month's [[speculated) rent in one of the proposed microapartments. One of them works for a company that does enough business in Detroit a corporate apartment would make sense. Several more, like Amazon, are currently expanding in Detroit. I'm not an accountant, but I imagine that like hotel charges companies can deduct the expense of a corporate apartment for tax purposes too.
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