It will speed up the checkout lines. Clerk rings up sale, customer dithers a bit, then says "Gimme a pack of Doofus Gold 100s". Clerk turns around and looks at the imposing assortment of cigarette packs behind her and traces her finger over them one-by-one asking "This one?....". Clerk finally rings up adjusted sale, customer dithers some more trying to put the cigs away, and leaves.
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