I'm glad to see someone besides me is seeing past the smoke and mirrors of the company named Shinola. On their overpriced wallets and watches I won't hazard an opinion, but as a cyclist, I was rather interested in the bicycles. When I visited the shop, I spoke with the guy behind the bike counter -- "So I realize you probably don't make the components [[derailleurs, brakes, etc.), but you make the frames here" -- "Well, no we buy them from X...." -- "Well, with your watch-and-wallet leather business, certainly you make the saddles" -- "No, we buy those from Y......" -- "So what DO you make yourselves?" Turns out, nothing -- all pre-manufactured parts simply assembled on site; no more than any decent mom-and-pop bike shop does, but at ten times the cost.

FYI, I know there is at lest one, and possibly more, genuine bike frame manufacturer working in Detroit.