Shinola To Install 4 City Clocks Downtown

[noise]

So these clocks will be American-made while their watches continue to be Swiss-made?

[bailey]

So these clocks will be American-made while their watches continue to be Swiss-made?

Good question. But but...they are assembled in Detroit! 'Merica!

I would imagine no one thinks a Subaru assembled in Indiana is an "American Car" ...but apparently this group has better marketing.

This NYT takedown of Shinola was pretty interesting.

http://www.nytimes.com/2013/08/22/fa...roit.html?_r=0

[Gistok]

So these clocks will be American-made while their watches continue to be Swiss-made?

Well not exactly... this should clarify the situation on what is actually Swiss made. The Shinola watches don't qualify as such... regardless of where the components are made...

http://en.wikipedia.org/wiki/Swiss_Made

[noise]

Well not exactly... this should clarify the situation on what is actually Swiss made. The Shinola watches don't qualify as such... regardless of where the components are made...

http://en.wikipedia.org/wiki/Swiss_Made

I'll be certain to differentiate "Swiss Made" from "made in Switzerland"!

[Gistok]

I'll be certain to differentiate "Swiss Made" from "made in Switzerland"!

Per the Swiss, you can't even say "Swiss Made"... if the components aren't "encased" in Switzerland. So these watches don't qualify for that either...

[noise]

Per the Swiss, you can't even say "Swiss Made"... if the components aren't "encased" in Switzerland. So these watches don't qualify for that either...

Right, but you can say that the pieces were made in Switzerland, I believe.

Although Shinola does say "hand assembled from 84 Swiss-made components".