Bob Dylan Chrysler Commercial Super Bowl

[detroitpride313]

Thoughts on the Bob Dylan Chrysler Super Bowl commercial? http://www.youtube.com/watch?v=yHRVoshCwrw
I think nothing beats the 2011 Born Of Fire ad...this was ok. It still promoted Detroit, but I kinda wished they left the slogan as "Imported From Detroit" instead of changing it to "America's Import."

[401don]

"Let Switzerland build your watch" Was that an accidental shot at Shinola?

I didn't like the ad. Never got the whole Dylan is a genius thing and I really don't see how him selling out for a car ad comes across as sincere.

[jackie5275]

"Let Switzerland build your watch" Was that an accidental shot at Shinola?

I doubt it. I don't think Shinola is even on the radar of the marketing person who wrote the script for this commercial.

[rbdetsport]

I was VERY disappointed that they threw out the tagline "Imported from Detroit". I understand this wasn't going to last forever, but they still talked about "imported" something. I am not even sure I understand what "America's Import" means.. Shouldn't it be "America's Export"?

To add to all this.. They moved the corporate headquarters to the Netherlands... All this in one week. It hurts a bit. Does this mean Sergio is no longer going to be living and working in Metro Detroit?

[Gistok]

To add to all this.. They moved the corporate headquarters to the Netherlands... All this in one week. It hurts a bit. Does this mean Sergio is no longer going to be living and working in Metro Detroit?

Where did you get that impression?

What they did to the Netherlands is no different than having Ford and GM incorporated in Delaware.

No moving of headcount at all...

[Armin]

To add to all this.. They moved the corporate headquarters to the Netherlands... All this in one week. It hurts a bit. Does this mean Sergio is no longer going to be living and working in Metro Detroit?

I think he's staying here..he's building a giant house right by my parents' house in Commerce Twp. I think it's on Lower Straights Lake.

[Not In MI]

Chrysler deserves to rot away. Who in their right mind thought it was a good idea to attract young car purchasers by using a washed up 1960s folk singer to promote an Italian owned corporation for a "Made In The USA / Detroit" commercial.

[Honky Tonk]

Chrysler deserves to rot away. Who in their right mind thought it was a good idea to attract young car purchasers by using a washed up 1960s folk singer to promote an Italian owned corporation for a "Made In The USA / Detroit" commercial.

And yet here we are, for the past 7 1/2 hours, talking about it.

[AuburnSpeedster]

Chrysler deserves to rot away. Who in their right mind thought it was a good idea to attract young car purchasers by using a washed up 1960s folk singer to promote an Italian owned corporation for a "Made In The USA / Detroit" commercial.

Because Bob Dylan is considered one of the legends of music, whether you like him or not. I'm in college now and inside our student union building there's a giant mural of Bob Dylan. He still resonates, even with the younger crowd of my age.

[old guy]

Chrysler deserves to rot away. Who in their right mind thought it was a good idea to attract young car purchasers by using a washed up 1960s folk singer to promote an Italian owned corporation for a "Made In The USA / Detroit" commercial.

As I mentioned, not a great ad. But a washed up 1960's folk singer? I guarantee, Dylan will be remembered long after the vehicle he was hired to promote has long been forgotten.
Young car purchasers? If you have any idea of how the advertising industry works, they do extensive research into the demographics they're attempting to reach. Is it possible that they were possibly trying to touch a chord with people other than young car purchasers. Perhaps attempting to broaden their market.

[NickCharles]

Chrysler deserves to rot away. Who in their right mind thought it was a good idea to attract young car purchasers by using a washed up 1960s folk singer to promote an Italian owned corporation for a "Made In The USA / Detroit" commercial.

The "washed up 60's folk singer" has continued to write music, sell records, and sell out large arenas all through the 70's, 80's, 90's, 00's, & 10's.

Just thought I should point that out, since it's apparent that you're not paying attention.

[Honky Tonk]

The "washed up 60's folk singer" has continued to write music, sell records, and sell out large arenas all through the 70's, 80's, 90's, 00's, & 10's.

Just thought I should point that out, since it's apparent that you're not paying attention.

He did a Christmas album a few years back, [[it's not what you think) with a bunch of friends, that I'd like to get hold of, I think it's really good. He's talented, I just don't think he was the right choice for selling cars. But then again, this IS day 2, and we're still talking about it.

[detroitpride313]

I was VERY disappointed that they threw out the tagline "Imported from Detroit". I understand this wasn't going to last forever, but they still talked about "imported" something. I am not even sure I understand what "America's Import" means.. Shouldn't it be "America's Export"?

Yes, I completely agree...I don't really like America's Import and I was hoping the Imported From Detroit would last longer. I guess they're trying to sound patriotic or whatever now that they're no longer an American owned company...

[Honky Tonk]

Yes, I completely agree...I don't really like America's Import and I was hoping the Imported From Detroit would last longer. I guess they're trying to sound patriotic or whatever now that they're no longer an American owned company...

Yes, the times they are a changin'.....

[Cincinnati_Kid]

This was one of the worst years for commercials. The Audi one with the big headed dog was probably the best one.

[old guy]

Hey, not the best, but a good point was made. We need more of this for all products.

[Richard]

Hey, not the best, but a good point was made. We need more of this for all products.

I agree,between that one and the Coke remake of the "I want to buy the world a coke",I am not sure the 20 or 30 somethings would understand it and the rest of 1/2 time seemed to be geared towards them.

Being owned LSB by Fiat,you really got to give them credit for how they portrayed the image and made it clear that it is still an American image as Chrysler's identity will always be Detroit,if not it will be lost in the crowd.

[jackie5275]

Being owned LSB by Fiat,you really got to give them credit for how they portrayed the image and made it clear that it is still an American image as Chrysler's identity will always be Detroit...

Agreed. I think that most average Joes in the general public outside of SE Michigan and the auto industry aren't even paying attention to the fact that Fiat owns Chrysler & the HQ is now in the Netherlands. If they are, they probably don't care. They will still equate Chrysler with being a Detroit company. I think we that live here, pay more attention to it because of our location and because so many here work in the auto industry. It's just, literally, closer to home.

[gnome]

Since the venue I was watching the spot had a lot of noise going on, I had a tough time figuring out what was going on ... honestly, I thought the spot had something to do with an old lesbian.

not that old lesbians can't drive cars, some of the best drivers are old lesbians, if I needed a driver I would hire a bunch of old lesbians, but boy oh boy, I would not use an old lesbian to promote my new car.

So it was my mistake in not knowing what Bob Dylan looks like nowadays.

however, it does bring up a larger issue about tv spots for the Superbowl. Make them visually understandable. Like a silent movie. Super Bowl venues are loud and not a lot of folks can hear what is going on.

There were two commercials I could "get" without having to hear the audio: the oikos yogurt spot and the Doritos spot with the little girl riding her dog and beating up her brother the bully.

[Honky Tonk]

Watching the spot on Y'all Tube, I found it a bit too schmaltzy & tear jerking. I Like America, and Detroit and all, but I'd rather have Chrysler tell me that I'd get 175K out of their ride like I have on my current hooptie.

[bailey]

Watching the spot on Y'all Tube, I found it a bit too schmaltzy & tear jerking. I Like America, and Detroit and all, but I'd rather have Chrysler tell me that I'd get 175K out of their ride like I have on my current hooptie.

I don't mind the schmaltz... I'll take that over the silly Larry Fishburn/Matrix debacle. My issue was Dylan's overall appearance. I mean he looked like a computer generated cartoon version or a walking corpse. And is he that unintelligible he has to lipsync his own speaking parts? It just looked all wrong when he was talking and on screen.

There were two commercials I could "get" without having to hear the audio: the oikos yogurt spot and the Doritos spot with the little girl riding her dog and beating up her brother the bully.

FWIW, Those were both boys...

Both kids then rush the car to get the chips. A 5-year-old boy riding a large dog ultimately prevails after he lassos the package away from his brother.


Read more: http://ktla.com/2014/02/02/local-fam...#ixzz2sGaDdmJ6

My personal favorite was the Maserati Ghibli ad [[which is also Chrysler). Total surprise, no hype, no early leak or announcement... just a really great ad.

[iheartthed]

It was boring and forgettable.

[mikeg19]

It was boring and forgettable.

Fairly indicative of the game and commercials.

[iheartthed]

Fairly indicative of the game and commercials.

That's true.

[rb336]

There were only two commercials that were winners in my book - the Doritos cowboy/dog ad and the Jaguar ad