Barack Obama is a black man that ran for president in a right time and a right century. If he ran during the civil rights era, he will lose. Now he is our nation's first black President and his name and legacy will be in every last world history book on Earth. As for using his name in every American retail business it would be good thing in order to boost capital. His name not only going to be a free entreprise markets but in schools, counties and city streets. Monuments will be built for him and maybe his face will be with other 4 presidents on Mount Rushmore.