How exactly does this happen? It's like losing money selling air-conditioners in hell. Every other team in the NFL made money. Americans love football and Detroiters are no exception. The Lions draw lots of fans. Even when they went 0-16 fans still came out to Ford Field. The NFL has TV contracts with most every major network and seems bulletproof to any controversies. No fuss over steroids and nobody seems to care too much how many players get arrested or end up with irreversible brain damage. With all the people I see wearing Honolulu blue and silver how does that team lose money? They need an EM more than the city!