From today's Free Press: GM CEO calls on programmers to develop apps for vehicles
General Motors CEO Dan Akerson issued a personal invitation to software programmers to develop applications for GM vehicles.

The invitation, delivered Thursday in Boston, one of the nation’s entrepreneurial hot spots, comes as GM is preparing to integrate AT&T’s high-speed wireless Internet into its 2015 model-year vehicles.

The automaker announced earlier this year that it would launch an app store, much like those offered by Apple for its devices and Google for Android-powered devices, for GM vehicles....

“To really blow this out, we need to borrow from the smartphone playbook and entice thousands of ‘codaholics’ to write apps for our cars,” Akerson said at the Chief Executives’ Club of Boston, according to a copy of his prepared remarks. “With an army of coders working to write 4G-optimized programming for our cars, our GM App Shop may someday be as popular as iTunes or the Android Marketplace.”...

About 2,000 developers have signed up to make apps for GM vehicles, Akerson said.
I'm surprised they didn't start something like this decades ago.

Does anyone know where to find more behind-the-scenes information? Google's finding only superficial press release information.