So reads the title of a well-written article in the The Atlantic profiling the Madison Theater building start-up incubator.

The article encapsulates the energy emanating from Detroit that continues to shock and captivate outsiders through a fitting and catchy expression "Dark Euphoria".

It is like the excitement that arises when people defy the gloom and doom pessimism that things are hopeless and can't change. Instead they feed off the challenge, prove it wrong and make a lot of money and positive change in the process.

"Dark Euphoria is what the twenty-teens feels like," Sterling said. "Things are just falling apart, you can't believe the possibilities, it's like anything is possible, but you never realized you're going to have to dread it so much."

Detroit is the place where Bay Area types imagine an urban tabula rasa, a place where enough has gone away that the problems of stuffing millions of people into a small region can be reimagined, redesigned, remade.

So, when we arrived in Detroit, I was excited to see what was actually happening on the ground, to see what was there outside the square frames of Instagram.
Where some eyes see only blight and futility others are finding opportunity and ideas. No matter how loudly other shout, "No you can't".

[Article spotted on DeadlineDetroit who discovered it in The Atlantic. by Alex Madrigal]