Because they were moving into a turnkey operation, an existing TV production facility whose previous owners had gone out of business. It was there for the taking.
The FCC wouldn't care WHERE the station was located, but they would have to approve the engineering of the microwave relay systems. The hop from Novi to the Southfield transmitter site was probably pretty simple, but I'm not an engineer and that's only a guess. To go from downtown to the Oakland County transmitter sites would be more complicated, more expensive and harder to get FCC approval.
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