By Daniel Duggan

The Detroit-based automotive consulting firm Urban Science will join the group of companies offering incentives to employees to live in Detroit.

The company will offer $2,400 to employees who are new renters and $1,200 to existing renters who renew a lease.

It follows a trend of Detroit-based companies offering incentives to live downtown.

The Live Midtown incentives were announced this year, funded by the Detroit Medical Center, Henry Ford Health System and Wayne State University. Then Live Downtown was announced by Blue Cross Blue Shield of Michigan, DTE Energy Co., Compuware Corp., Quicken Loans Inc. and Strategic Staffing Solutions.

Joining the group of companies offering incentives is part of being in Detroit, Urban Science founder and CEO Jim Anderson said in a press release. As a $125 million business, he said, the midsize companies in Detroit have a role to play in the rebirth as well as the large companies.

"We've seen the great things that the large employers in the city are doing, and we've decided to make a real commitment to get behind those efforts and perhaps lead the way for the midsize companies to jump on board," Anderson said. "A rebirth of the city is a shared commitment, and we're proud to be a part of it."

Urban Science, which does consulting work on behalf of every automaker for car dealership and sales data, also consults with dealers on how to better use sales numbers.

The company has been in Detroit since 1977 and recently expanded its presence in the Renaissance Center to 100,000 square feet.

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