For the second year in a row we're treated to pink on the gridiron. Pretty jarring, I think. This whole breast cancer pink ribbon campaign had been getting out of hand for several years. Pink is on all manner of consumer items. The campaign is also questionable in terms of how it really helps women and what kind of dent it makes in reaching a breast cancer cure, and how much money actually goes from this highest profile cause marketing program to research. See books by Samatha King & Barbara Ehrenreich. Arguments have been made that the NFL should have adopted a male cancer cause such as prostate. But lurks behind this ubiquitous campaign is the league's probable attempt to get more women behind football, not just to sanction the game-watching of their men, but because they really control the family's purchasing power - another brilliant marketing stroke.