Microsoft marketing or mayoral campaign literature? This was unveiled at the D Conference, no less. You can't make this stuff up.
The sound of found: Bing!Some highlights from the rest of the news release:
This morning, Steve Ballmer is speaking at the D Conference where he’s unveiling our new search service — named Bing. Bing is rolling out internally to Microsoft employees worldwide today and will be available to you and your friends in the coming days.
"We think of Bing as a Decision Engine."
"So why did we pick Bing as the new brand name? We needed a brand that was as fresh and new as our approach. It needed to be like the product — optimized for the Internet."
"We like Bing because it sounds off in our heads when we think about that moment of discovery and decision making — when you resolve those important tasks."
"And frankly, the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try."
"Looking forward to sharing Bing with you very soon!"
http://blogs.msdn.com/livesearch/arc...ound-bing.aspx
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