“Trust me, I love that. It would be very easy to play DTE, be right in my backyard … and make more money. But it’s not really about that. It’s about coming back to Detroit and trying to create something.

“I look at the concert as an excuse … as the background for the event and trying to create something in the city where people can come down for an afternoon and evening, and even if they don’t go to the concert they come down and … enjoy the city.”
One thing that won’t happen, however, will be the Comedy Central roast that was tentatively scheduled for Aug. 14 at the Fox Theatre. Rock said the cable network wanted to switch the location, and he remains adamant that it be held in Detroit.

“I’m not going to go to L.A. or Las Vegas to get teased,” he explained. “If they come to Detroit and create some commerce here … and bring their big production, and they’re putting people to work, bring it on. If they come to Detroit, the roast will be on. If they don’t, no deal.”
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